Saturday, May 10, 2008

miranda mowbray 2007 or an introduction to HitTail and LongTail

Aside from the misleading title this post is about a cool service that I've been following for awhile now. Hittail is an interesting service that studies what they term as "long tail" keywords. Long tail is taking advantage of a niche. Longtail is all about targeting niche categories instead of common, popular and hard to target subjects.

"The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group of persons that buy the hard-to-find or "non-hit" items is the customer demographic called the Long Tail." -- Wikipedia

One of the long tail keywords/phrases that they've said my site would benefit from targeting was miranda mowbray 2007. Now while I have no clue why someone would end up on this blog after searching a phrase like that, they have a ton of good information and very likely can help larger, high traffic blogs in building greater organic search results.

4 comments:

Freddy Nager said...

Is Miranda Mowbray any relation to Monica Rockle?

NullVariable said...

Freddy, I have a feeling you might be on to something there!

Miranda Mowbray said...

Well that title got your blog at least one more reader - me! Perhaps I should thank HitTail for the publicity. (But why 2007? This year's been good too.) No, I have nothing to do with Monica Rockle.
Cheers, Miranda Mowbray.

NullVariable said...

Always nice to have new readers! Maybe I'll have to do a follow up post now!